Beginning October 1, the Czech brewery Plzeňský Prazdroj will raise the price of bottled and canned beers by an average of 3.1 %.
Brands such as Pilsner Urquell, Gambrinus, Radegast, and Velkopovický Kozel will be affected. Jitka Němečková, the spokesperson for the brewery, confirmed the increase.
Draft and wholesale will not be altered and the price of beer in restaurants, in tanks, and barrels will be unchanged. The reasons are due to an increase in production, packaging, distribution costs, and a recent aluminum surge of 24%.
Staropramen Breweries responded by stating that “Staropramen is always approaching the price of its products on the basis of its own cost and other input analysis, not on the pricing policy of the competition.” Prazdroj already increased their price last year by 3.2% and sold nearly 11 million hectoliters of beer in the Czech Republic and abroad.
Pilsner Urquell exports grew by 10% per year. Prices in pubs and restaurants in the Czech Republic, will not be altered due to the new EET laws for electronic registry of sales and the new no-smoking laws. This increase is likely to be copied by other Czech breweries.
The Heineken Czech Marketing Director announced that Heineken is closely following the pricing strategy of key players on the market. The Czech Republic is one of the largest consumers of beer per-capita in the world, with around 142.4 liters consumed per person, per year.