Aurosa, a Czech Republic-based brewery, has launched “beer for her”, a premium lifestyle beer.
Marina Smirova, the brand’s founder, claims that the beer is a “representation of a woman’s strength and a girl’s tenderness”
The website adds: “Aurosa was born to prove that women can succeed anywhere without having to adapt and sacrifice their natural femininity”
Aurosa were quick to defend themselves, posting on their Facebook page: “Aurosa was never intended to take part in sexism, feminism or the like. “We are simply a brand that wants to offer beer in an elegant and beautiful bottle, something that has not been done before, for those women who want it and who’s lifestyle we fit.”