Aurosa, a Czech Republic-based brewery, has launched “beer for her”, a premium lifestyle beer.

Marina Smirova, the brand’s founder, claims that the beer is a “representation of a woman’s strength and a girl’s tenderness”

The website adds: “Aurosa was born to prove that women can succeed anywhere without having to adapt and sacrifice their natural femininity”

Aurosa were quick to defend themselves, posting on their Facebook page: “Aurosa was never intended to take part in sexism, feminism or the like. “We are simply a brand that wants to offer beer in an elegant and beautiful bottle, something that has not been done before, for those women who want it and who’s lifestyle we fit.”




Dave Patterson is a content marketer. A writer by day and a reader by night. Coffee addict.