Having been tested successfully on beer-loving Czechs, the beer train is heading for the United States and China.
You order a pint of beer or even a cool glass of orange juice, and your drink is served by a model freight train arriving at your table.
Petr Fridrich came up with the concept in Brno in 2009. “I used to be a collector of engines, train models. It combines business with a hobby,” he said.
Expansion came in the form of two further railway restaurants in Prague. Around 6 million drinks have been served on the elaborate networks of rail tracks.
One of the restaurants in Prague serves about 1,500 on average every day: “The figures look good,” Fridrich said. “A reason why we decided to expand.”
“We were looking for an interesting place in the United States and we ended up in Chicago,” Fridrich said. “That we wanted to start making beer added to our decision. There is a large German community, they know what it (beer) is about and a significantly large space was available. At the moment, we are finalizing the last details of the rent contract.”
If the business goes well, the plan would be for some 30 restaurants in America.
The China expansion will be different, involving franchises. The first one in China is also due to open by the turn of the year, with some 120 inked in for the coming 15 years.