The well-known American clothing brand Forever 21 will finally appear on the Czech market. Forever 21 will open its first store this fall in the shopping center Černý Most in Prague.

At 1300-square meter-store, Forever 21 will introduce its ‘fast fashion’ products, created in the style of the leading designers, but at reasonable prices. In the US, the brand is extremely popular, especially among youngsters, but people of all ages can find something they are looking for.

«We are opening our new store in Prague not only to present the world’s fashion trends, but also to give customers a chance to get the new experience of modern shopping” – promises Alexandros Doukas, the director of Teren Management Europe that represents the Forever 21 brand on European markets.

Forever 21 stores currently exist in nine European countries, the closest one is in Vienna. By the end of this year, the brand stores, in addition to the Czech Republic, will be opened in Poland, Slovakia, Portugal, and Romania.