Hamleys, the British toy chain store, has opened its doors on the 4th of May in Na Příkopě 14.

An inauguration full of magic and entertainment, featuring a magician, a ring master, a double decker bus and other spectacles cheered up the visitors of this new toy store.

Open daily from 10 am to 10 pm, the shop occupies 6,130 square meters in two stories, half of the space dedicated to toys and the rest to education, entertainment, food and beverages.

Families can also arrange birthday parties into the store, that counts among its attractions a giant rocket lifting off every day, a race track, a giant slide, interactive water features and photos with live characters.

Hamleys is a secular toy store in London, where opened in 1760, and started to open in franchising in 1987.