McDonald’s will launch the pilot project “Create your hamburger” in the Czech Republic by the end of April. One of the restaurants (which one is still unknown), will be equipped with touch-screen kiosks, where customers can order the burgers.
“We want to give people the opportunity to create their own hamburgers. Now you can just chose which of the ingredients you want to exclude from the hamburger,” said the director of development of the company in the Czech Republic, Peter Vavra.
“Create Your Taste” began rolling out in select states in late 2014 and started expanding nationally the following year, in other countries as China and Australia.