Reputation, they say, is everything. And as it is with people, so it is with cities, if a new report into what the world thinks of our urban areas is to be believed.

The City RepTrak 2016 rankings puts Australia’s Sydney in the top spot of cities with the most favorable image, ahead of Vienna and Zurich.

The ranking is put together using a global survey based on tens of thousands of consumer ratings, collected in the G8 countries.


It ranks the world’s most reputable cities based on levels of trust, esteem, admiration and respect. Cities are also rated on their economy, business environment and the efficiency of their administration.

Willingness to visit, work, live and invest are also taken into account.