Tesco is trying to combat food waste through its “Perfectly Imperfect” project. The project involves the sale of less conventionally attractive, sometimes lumpy and misshapen fruit and vegetables, sold at a preferential price.

Just three months after the launch of the project in the Czech Republic, the number of Tesco stores has increased from 12 to 23 to be involved in the project of selling these imperfect goods.

The option of selling imperfect produce has been taken up by many supermarkets over the world, who have been blamed for contributing to food waste by throwing away food that doesn’t meet the required criteria for weight, shape, and size.

schermata-2017-05-03-alle-17-32-31 schermata-2017-05-03-alle-17-32-54

Now customers can buy this produce and feed their family with it at a 20% discount in selected Tesco stores, according to the season.

Tesco Stores in Prague participating in the scheme where you can get your discount fruit and veg include Nový Smíchov, Letňany, Prague Skalka, OD Národní Praha and Zličín.